uChuz Search Engine Optimization
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Improve Your Page Ranking.

Senscia can help improve your search engine page ranking with uChuz Dynamic Search Engine Optimization—sound architecture built into your site upon launch.

Senscia proactively builds SEO into all sites we develop. Senscia's SEO steps can be accomplished and updated by you since they are built into the uChuz Content Management Module:

1. Title Tag Descriptions
2. Metatag Descriptions and Metatag Keywords
3. Image Alt tags
4. User Friendly URLs

1.) Title Tags are a brief description of who you are and what you do. This is the first basic step to defining your site and is often overlooked. If your site says, "Welcome to Acme Widgets," we would suggest the simple use of "Acme Widgets, Inc., Anywhere, USA - Widgets for improved capability," following the basic principal of who, what where.

2.) Senscia uChuz 2.0 enables you to establish Metatag Descriptions and Metatag Keywords and Phrases on each page of your site. Each page can be customized to that pages unique content—not just one set of Metatag Descriptions and Metatag Keywords and Phrases for the entire site.

Metatag Descriptions and Metatag Keywords and Phrases are the words and descriptions by which bots (web crawlers or spiders) will find and rank you. You can see the descriptions and keywords in your browser when you go to View, Page Source (Mozilla Firefox) or View, Source (Internet Explorer).

3.) Image Alt Tags are the descriptors for visuals. Since search engine bots obviously cannot see visuals we can add a written description. Like Metatags, Image Alt Tags also are descriptions by which bots (web crawlers or spiders) will find and rank you. The Senscia uChuz CMS Module enables you to dynamically enter or edit alt tags as you upload images.

4.) User Friendly URLs are yet another way to enhance site navigation and allow bots to find you more easily. The URL, senscia.com/Search-Engine-Optimization.cfm, is easier for a search engine to read and index than this example, senscia.com/administrator/cms/editContentPage.cfm?CPID=381

As part of our commitment to helping you achieve better ranking we submit your site map to Google to better index your site.

We also highly recommend monitoring your site through Google Analytics and will help you set up an account. Its free and its good.

If you are really interested in delving into SEO here are links to more
in-depth articles:

Top Ten Ways to Raise Your Site In Google

Entire Web Newsletter Archive

Michael Bloch Taming the Beast

A couple notes on blogs:

Fix Your Lousy Company Blog